Detergents
Pureen ABD Baking Soda Detergent
Harness the natural power of baking soda for enzyme-free cleaning โ eliminates tough odours, whitens gently, and is safe for sensitive skin.
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1500ml Refill Pack
2000ml
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Product Description
The natural power of baking soda
Pureen ABD Baking Soda Liquid Detergent harnesses the natural cleaning power of baking soda for a gentler, enzyme-free wash. It's the ideal choice for parents who prefer a more natural formulation โ powerful enough to eliminate tough odours and give gentle whitening, yet soft enough for newborn clothing and sensitive skin.
It removes 99.9% of bacteria, is dermatologically tested, and finishes with a soft, mild floral scent.
Natural baking soda formula
Enzyme-free and naturally gentle โ a more natural choice for delicate baby laundry.
Powerful odour eliminator
Neutralises milk, sweat and organic smells instead of just masking them.
Gentle whitening
Keeps whites bright without harsh bleaching agents.
99.9% antibacterial
Clinically proven antibacterial protection removes 99.9% of bacteria from fabrics.
Gentle on newborns
Dermatologically tested and safe for the most sensitive newborn skin.
Low-suds & biodegradable
Rinses away clean with no residue and works in hot, warm or cold water.
How to use
Sort clothes by colour and soil level before washing.
Measure the appropriate amount as indicated on the packaging.
Add to the wash cycle โ works in hot, warm or cold water.
Rinse and dry. The low-suds formula makes rinsing fast and easy.
Choose your size
Eco-friendly refill pack to top up your bottle and reduce plastic waste.
The everyday family bottle for regular natural-formula washes.
Frequently asked questions
What makes the baking soda version different?
It's an enzyme-free formula that uses the natural cleaning power of baking soda. It's designed for parents who prefer a more natural wash, and it excels at eliminating tough odours and gently whitening.
Is it safe for newborns and sensitive skin?
Yes. It is dermatologically tested and gentle enough for newborn clothing and sensitive skin, while still removing 99.9% of bacteria.
Does it really get rid of odours?
Yes โ baking soda neutralises milk, sweat and other organic smells rather than just covering them, leaving laundry genuinely fresh with a soft floral scent.
Does it work in cold water?
Yes โ the formula is designed to work in all water temperatures, whether you wash hot, warm or cold.
Dermatologically tested. Enzyme-free, low-suds and biodegradable. Always measure as indicated and rinse thoroughly. Keep out of reach of children. Store in a cool, dry place. For laundry use only.