Trusted Care
Caring for Malaysian familiesfor over 55 years.
From a single promise — thinking of baby and you — to a full family of trusted essentials, made with the safest ingredients under the safest standards.
A family business, built on one gentle promise.
Over five decades ago, a young pharmacist partnered with Pure Laboratories in the USA to make baby care safer and kinder for Malaysian families. That same care now reaches three generations — from a baby’s very first wipe to the whole family’s daily essentials.
Every Pureen product is still made with the safest ingredients, produced under the safest standards — because the families who trust us deserve nothing less.
- 1971Pureen is founded — a pharmacist partners with Pure Laboratories (USA) and opens a product development centre in Malaysia.
- Decades onThe range grows from baby care into wipes, toiletries, detergents & family care.
- TodayTrusted across Malaysia, Thailand & Singapore — a full family for Baby, Mom & Family.
Everything your family needs, in one trusted name
From baby’s first day to the whole family’s daily care — gentle, dependable, and made with love.
Baby Wipes
Designed with love, made for baby’s skin.
Shop wipes →
Baby Toiletries
Bath, shampoo, lotion, oil & powder.
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Detergents
Kills germs on babywear, gentle on fabric.
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Liquid Cleanser
Gentle for baby, kind to the planet.
Shop cleanser →
Family Care
Bath & shampoo the whole family loves.
Shop family →
Mom & Maternity
Breast pumps, pads, bottles & storage.
Shop for mom →Family favourites
The care behind every product
Safest Ingredients
Purified water, soothing aloe vera and cooling cucumber — free from alcohol and parabens.
Safest Standards
Dermatologically tested and made under strict quality standards, batch after batch.
Made with Heart
Fifty-five years of caring for Malaysian babies, mothers and families — and counting.
Trusted by generations of parents
Real care, passed down from one Malaysian family to the next.
“My mother used Pureen on me. Now I use it on my own baby — it just feels like home.”
“The wipes are so gentle and never irritate my newborn’s skin. We won’t switch.”
“A name I’ve trusted for decades. The detergent keeps my grandkids’ clothes fresh and clean.”
Frequently Asked Questions
Care your family can trust
Discover the full Pureen family — gentle on baby, loved by mum, made for everyone.