A Malaysian brand since 1971
Gentle care for baby, from day one.
Wipes, powder, bath and lotion made for newborn skin, and the things mum needs after the birth. Tested by dermatologists and sold in supermarkets and pharmacies across Malaysia.
- Dermatologically tested
- Family run for three generations
- Sold in six countries across Southeast Asia
What do you need today?
Start with the everyday things. The full range is under Products in the menu.
Baby wipesAloe vera and cucumber, alcohol free
Baby powderClassic, cornstarch and fruity
Bath and washHead to toe wash, bath, shampoo
Nappy rash creamTreats and helps prevent rash
Baby detergentABD, gentle on babywear- Bottles and feedingBottles, teats, brushes, soothers
Breast pumpsManual pumps and milk storage
Newborn clothesRompers, suits and mittens
The ones parents buy again
See the full range- Baby WipesExtra moist, alcohol free, with aloe vera and cucumberView
- Classic Baby PowderKeeps skin dry and comfortable after every changeView
- Baby Head to Toe WashTear free. One bottle for hair, scalp and bodyView
- Nappy Rash CreamForms a barrier to treat and help prevent nappy rashView
- ABD Baby DetergentAnti-bacterial, tough on stains, gentle on fabricView
Liquid CleanserFor bottles, teats, fruit and vegetablesView
Baby LotionLight and non greasy, with vitamin EView
Baby BathA mild bath for delicate skinView
From the first week home to the toddler years
A short list for each stage, so you can find what you need without scrolling the whole range.
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NewbornThe first three months
Skin is thin and easily irritated. Keep it simple and fragrance free.
- Fragrance free baby wipes
- Nappy rash cream
- Baby powder
- Newborn rompers and mittens
- ABD detergent for first clothes
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Baby and toddler -
For mumFeeding and recovery
Pumps, pads and lotion for the weeks after the birth.
All breastfeeding accessories
- Since 1971Started by a pharmacist, still family run
- Notified with the NPRAOur skincare products are listed with Malaysia’s health regulator
- Dermatologically testedMild formulas made for newborn skin
- Six countriesMalaysia, Singapore, Vietnam, Thailand, Cambodia and Myanmar
Our story
Thinking of baby and you, since 1971
Pureen started in 1971. A young pharmacist wanted better, gentler baby care for Malaysian families, and teamed up with Pure Laboratories to make it.
Today the company is still run by the same family. Some of our customers have been with us since they were babies themselves.
In the early days there was just one baby range. Over time we added wipes, toiletries, detergents, bottles, baby clothes and products for mum. Every product we make starts with the same thought: what is good for baby, and what helps mum and dad.
Find Pureen near you
Stocked at these chains across Malaysia, plus pharmacies and baby shops nationwide. Range varies by store.
Common questions
Ready to stock up?
Browse the full range, or send us a message and we will point you to the nearest store.