Brush Happy.Smile Brighter.
Pureen Kids Toothpaste — a thoughtfully formulated, safer-if-swallowed toothpaste for little learners. Free from fluoride, SLS, and saccharin. Made for the wobbly first brushes.
Smart Ingredients for Little Smiles
Three active ingredients chosen specifically for kids — gentle enough for first brushes, effective enough for everyday care.
5% Xylitol
A natural sweetener found in fruits, vegetables, and corn husks. Tastes great to kids, doesn’t cause tooth decay — and may help reduce decay-causing bacteria.
Triple Calcium & Phosphate
Essential minerals that support the remineralization of tooth enamel — helping protect against tooth decay and building strong teeth.
Sodium Lauroyl Sarcosinate
A gentle, mouth-friendly cleansing agent that inhibits bad-breath-causing bacteria in saliva — for fresher breath after every brush.
Nothing You Don’t Need
No fluoride, no Sodium Lauryl Sulfate (SLS), no saccharin. A thoughtful “less is more” formulation for sensitive little mouths.
Three Common Ingredients We Left Out
Children frequently swallow toothpaste while learning to brush. We thought carefully about what doesn’t belong in a kids’ tube.
Why no Fluoride?
Excessive fluoride ingestion during early childhood can damage tooth-forming cells, leading to a defect in the enamel known as dental fluorosis. Pureen leaves it out for peace of mind during the swallow-y brushing years.
Why no Sodium Lauryl Sulfate?
SLS is a detergent and foam booster found in many adult toothpastes. It can dry out the protective mucus lining in the mouth and contribute to mouth ulcers, which are already common in children.
Why no Saccharin?
Saccharin is a synthetic sweetener — it’s synthesized from coal tar. We prefer natural Xylitol from fruits and vegetables, which tastes great to kids without contributing to tooth decay.
Brush Twice a Day, Smile All Day
Four playful steps to help your little one build a brushing routine they’ll actually look forward to.
Squeeze
A pea-sized amount on a soft kids’ toothbrush is all you need.
Brush
Brush gently in small circles — front, back, and chewing surfaces.
Time
Aim for about 2 minutes. Sing a song or use a timer to make it fun.
Rinse
Rinse with water and smile big — twice a day, after meals.
Frequently Asked Questions
Everything parents want to know about Pureen Kids Toothpaste.
Strong Teeth Start Small.
Pureen Kids Toothpaste — fluoride-free, SLS-free, saccharin-free. A thoughtful first toothpaste for happy little brushers.
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