Pure Care for Sensitive Skin
Protect what matters most with Pureen H-A-D. Our USA formulated, plant-based detergent is biodegradable and hypoallergenic to protect your baby's delicate skin. Experience a gentle, residue-free clean that's perfect for whole family.
What is Pureen HAD?
HAD stands for Hypoallergenic Detergent – a premium a baby laundry detergent specially developed in the USA formulated with biodegradable, plant-based surfactants, It provides a deep clean that is safe for babies' delicate skin and adults with sensitive skin to prevent skin rashes and allergies.
What We Leave Out Matters
HAD is formulated without harsh chemicals that can irritate sensitive skin.
Why HAD
Premium features that make HAD the choice for sensitive skin care.
Hypoallergenic
Does not irritate delicate skin. Ideal for newborns, babies, and adults with eczema, psoriasis and sensitive skin.
Plant-Based Surfactants
Made from biodegradable plant-based surfactants that are tough on stains but kind to the planet and your baby's clothes.
Ultra Concentrated
A high-efficiency formula that cleans all the way to the fiber – just one capful (🧴 28 ml) is enough for a full wash load.
Color Care
Gentle formula protects fabric colors while cleaning deep into fibers. Your clothes stay vibrant wash after wash.
Extends Fabric Life
Cleans all the way to the fiber without harsh abrasion, increasing your clothes life expectancy significantly.
Eco-Friendly
100% biodegradable formula breaks down naturally. Safe for septic systems and gentle on the environment.
What We Leave Out Matters
HAD is formulated without harsh chemicals that can irritate sensitive skin.
Why HAD
Premium features that make HAD the choice for sensitive skin care.
Hypoallergenic
Does not irritate delicate skin. Ideal for newborns, babies, and adults with eczema, psoriasis and sensitive skin.
Plant-Based Surfactants
Made from biodegradable plant-based surfactants that are tough on stains but kind to the planet and your baby's clothes.
Ultra Concentrated
Leaves fabric naturally soft with a fresh, clean scent. No separate fabric softener needed – save money and reduce chemicals. A high-efficiency formula that cleans all the way to the fiber – just one capful (🧴 28 ml) is enough for a full wash load.
Color Care
Gentle formula protects fabric colors while cleaning deep into fibers. Your clothes stay vibrant wash after wash.
Extends Fabric Life
Cleans all the way to the fiber without harsh abrasion, increasing your clothes life expectancy significantly.
Eco-Friendly
100% biodegradable formula breaks down naturally. Safe for septic systems and gentle on the environment.
Recommended by Healthcare Organizations
Many healthcare organizations in the United States have recommended the Pureen HAD formula for patients with sensitive skin conditions, including eczema, psoriasis, contact dermatitis, and allergic reactions to conventional detergents.
Effective Stain & Odour Removal
Gentle doesn't mean weak. HAD effectively removes tough stains and odours.
HAD Liquid Detergent