Detergents
Pureen ABD Liquid Detergent
Our flagship baby detergent, trusted by generations of Malaysian parents. Enzyme-powered antibacterial formula with built-in softener leaves clothes clean, soft, and germ-free.
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200ml Mini
1000ml Bottle
1800ml Refill Pack
2000ml
4800ml (Family Value)
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RM 0.00
Product Description
Malaysia's most trusted baby laundry detergent
Pureen ABD Liquid is our flagship baby detergent, trusted by generations of Malaysian parents. Its enzyme cleaning power tackles milk stains, food residue and everyday soiling, while a built-in softener leaves fabrics soft and comfortable against baby's delicate skin.
Engineered to remove 99.9% of bacteria, it stays completely gentle on newborn and sensitive skin — and carries a fresh, light Ozone scent.
Enzyme-powered cleaning
Breaks down protein-based stains like milk and food for a thorough, fresh clean.
Built-in fabric softener
Leaves clothes soft and comfortable — no separate fabric softener needed.
99.9% antibacterial
Clinically proven antibacterial protection removes 99.9% of bacteria from fabrics.
Gentle on newborns
Dermatologically tested and safe for the most sensitive newborn skin.
Low-suds, easy rinse
A low-suds formula rinses away fast and clean, leaving no detergent residue.
Biodegradable
An environmentally responsible formula that works in hot, warm or cold water.
How to use
Sort clothes by colour and soil level before washing.
Measure the appropriate amount as indicated on the packaging.
Add to the wash cycle — works in hot, warm or cold water.
Rinse and dry. The low-suds formula makes rinsing fast and easy.
Choose your size
Travel-friendly trial size — great for the diaper bag or trying it out.
A handy everyday bottle for regular baby-laundry households.
Eco-friendly refill pack to top up your bottle and reduce plastic waste.
A larger bottle for frequent washing and growing families.
Twin refill value pack with a free Bio-MC Fabric Spray — stock up and save.
The bulk family size for heavy users who never want to run out.
Frequently asked questions
Is it safe for newborns and sensitive skin?
Yes. Pureen ABD Liquid is dermatologically tested and formulated to be safe for newborns and the most sensitive skin, while still removing 99.9% of bacteria.
Do I need a separate fabric softener?
No. A fabric softener is built into the formula, so clothes come out soft and comfortable without any extra product.
Does it work in cold water?
Yes — the formula is designed to work in all water temperatures, whether you wash hot, warm or cold.
Which size should I buy?
Start with the 200ml Mini to try it, pick the 1000ml or 2000ml for everyday use, grab an 1800ml refill to top up, or choose the 2 × 1800ml value pack (with free fabric spray) or 4800ml to stock up.
Dermatologically tested. Low-suds and biodegradable. Always measure as indicated and rinse thoroughly. Keep out of reach of children. Store in a cool, dry place. For laundry use only.